The importance of advertising is "steadily on the increase in modern society."1 That observation, made by this Pontifical Council a quarter century ago as part of an overview of the state of communications, is even more true now.
Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world.
The importance of advertising is "steadily on the increase in modern society."1 That observation, made by this Pontifical Council a quarter century ago as part of an overview of the state of communications, is even more true now.Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world.
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