Smart applications of technology
Business Loan Express (BLX) is a model of efficiency. With far fewer employees and a fraction of the operating budget of large banks, BLX successfully competes against financial industry leaders. Currently, the company has provided more than $4 billion in customized financing packages to companies in over 350 industries nationwide.
“Advanced technologies are integral to our success,” says Timothy McGoff, vice president of channel sales at BLX. “We want to match the service and loan dollar volumes of the big lenders, but do so with much smaller IT and administrative budgets. Innovative solutions like Adobe LiveCycle software are helping us achieve those goals.”
BLX specializes in long-term loans for commercial purposes, including small businesses looking to acquire or refinance real estate, as well as to finance their operations. Many of its programs are designed for business borrowers with financing needs in the range of $25,000 to $5,000,000. BLX is one of only a handful of non-bank lenders approved by the Small Business Association.
Outstanding service builds loyalty
Small businesses looking for loans typically work through brokers who seek out the best options for clients. With so many financial companies offering loans, the competition for brokers’ attention is intense. At the same time, more technology savvy business owners are beginning to use the web to identify and apply for loans on their own.
“Almost 85% of our business comes from referral and repeat clients, so there is tremendous loyalty if customers are treated well,” says McGoff. “Using Adobe LiveCycle solutions, we can automate processes and better engage our customers with more responsive, personalized services.”
For example, BLX uses Adobe solutions for an online service that enables brokers to automatically generate customized product data sheets on eight BLX products. The data sheets not only contain the latest details on BLX loan pricing, interest rates, and special programs, but also include a broker’s company information and logo.
“We always look for ways to offer brokers services that they cannot get elsewhere,” says Allen Levine, BLX webmaster. “With our system built around Adobe LiveCycle, brokers can instantly generate quality, branded product sheets. This strengthens our broker relationships and improves how clients perceive broker services.”
Custom documents on demand
To participate in the service, brokers register online with BLX and upload company logos and descriptors. Once they identify loan products for their clients, they can select an on-screen option that automatically assembles the loan data and broker content into a formatted Adobe Portable Document Format (PDF) file. The file is emailed to the broker to forward to his client or to print for delivery on paper.
Smart applications of technologyBusiness Loan Express (BLX) is a model of efficiency. With far fewer employees and a fraction of the operating budget of large banks, BLX successfully competes against financial industry leaders. Currently, the company has provided more than $4 billion in customized financing packages to companies in over 350 industries nationwide.“Advanced technologies are integral to our success,” says Timothy McGoff, vice president of channel sales at BLX. “We want to match the service and loan dollar volumes of the big lenders, but do so with much smaller IT and administrative budgets. Innovative solutions like Adobe LiveCycle software are helping us achieve those goals.”BLX specializes in long-term loans for commercial purposes, including small businesses looking to acquire or refinance real estate, as well as to finance their operations. Many of its programs are designed for business borrowers with financing needs in the range of $25,000 to $5,000,000. BLX is one of only a handful of non-bank lenders approved by the Small Business Association.Outstanding service builds loyaltySmall businesses looking for loans typically work through brokers who seek out the best options for clients. With so many financial companies offering loans, the competition for brokers’ attention is intense. At the same time, more technology savvy business owners are beginning to use the web to identify and apply for loans on their own.“Almost 85% of our business comes from referral and repeat clients, so there is tremendous loyalty if customers are treated well,” says McGoff. “Using Adobe LiveCycle solutions, we can automate processes and better engage our customers with more responsive, personalized services.”For example, BLX uses Adobe solutions for an online service that enables brokers to automatically generate customized product data sheets on eight BLX products. The data sheets not only contain the latest details on BLX loan pricing, interest rates, and special programs, but also include a broker’s company information and logo.“We always look for ways to offer brokers services that they cannot get elsewhere,” says Allen Levine, BLX webmaster. “With our system built around Adobe LiveCycle, brokers can instantly generate quality, branded product sheets. This strengthens our broker relationships and improves how clients perceive broker services.”Custom documents on demandTo participate in the service, brokers register online with BLX and upload company logos and descriptors. Once they identify loan products for their clients, they can select an on-screen option that automatically assembles the loan data and broker content into a formatted Adobe Portable Document Format (PDF) file. The file is emailed to the broker to forward to his client or to print for delivery on paper.
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