Sources and Guides If an entrepreneur is searching for a venture capital investor, a good place to start is with Pratt's Guide to Venture Capital Sources, published by Venture Economics, as well as
the ventureone Web site http-yAvww.ventureone.com, two of several directories ot venture capital firms. Entrepreneurs also can seek referrals from accoun¬tants, lawyers, investment and commercial bankers, and businesspeople who are knowledgeable about professional investors. Especially good sources of information are other entrepreneurs who have re¬cently tried, successfully or unsuccessfully, to raise money.
Sometimes professional investors find entrepre¬neurs. Rather than wait for a deal to come to them, a venture capital investor may decide on a product or technology it wishes to commercialize and then put its own deal together. Kleiner Perkins used this ap¬proach to launch Genentech and Tandem Computer Corporation, as did Greyloek and J. H. Whitney in starting MassComp.