This study investigates the relationship between millennials’ impression-relevant and outcome-relevant
involvement and purchase/use behaviors regarding mobile technology. The study focuses on three individual difference variables (status consumption, domain-specific innovativeness, and opinion leadership)
and their moderating role between involvement and purchase/usage. The results indicate that millennial
consumers with higher levels of domain-specific innovativeness and opinion leadership report a stronger
relationship between impression-relevant and outcome-relevant involvement with mobile technology
purchase and usage.