In January 2015, The British Museum launched its digital strategy. The goal of this is to transform our reach, engagement and sources of income in a longterm journey of change. This presentation will unpick the Enlightenment vision that underpins everything we do, and describe the roles of mobile, social and big data in bringing about change. Including early results from the first wave of projects completed in the strategy’s implementation, this presentation will show how the challenges faced by digital in the cultural sector can be faced, and how the BM intends to overcome them.
This talk is part of the “How to engage people” programme