As a research paradigm the qualitative field study
has been undertaken in this research (Zikmund et al.
[26]). Since this study is engaged in exploring risk
factors along with mitigation strategies in dairy
sector, so the qualitative field study is the appro-
priate method because qualitative field study is well
apposite for new and inadequate research areas
(Eisenhardt [27]). Data in a field study can be
collected via different methods. Here we have chosen
the interview method as in obtaining qualitative
data interviewing has been proven to be very
effective and common method (Whiteley et al. [28]).
In performing the exploratory study, in subsequent
stages, the review of the literatures have been done
to identify, collated and modify (where needed) the
important factors while factors are contextualised,
confirmed and modified during the field study. A
semi-structured interview questions has been
adopted from the literature. See the Appendix for the
excerpt of the questionnaire.