In May 1998, we opened our first guitar shop in my basement, and we started selling guitars online. Within ten years, we became the number one guitar company in Korea! We were confident, proud and fearless. And since there is no competition in Korea, we wanted to expand and knock on the doors of the international market.
But the walls were high and going international was not easy as we thought. From USA, Europe, and Japan we received praise and affirmation from top distributors and shops on how amazing our instruments were, but they offered ridiculous terms and conditions. I was shocked and asked why the offer is so low. Their response was that because SIRE is a Korean company and brand that nobody knows about in the international market, there’re not going to be many buyers. Also since SIRE did not have any internationally famous musician as an endorsee the chance of getting attention will be very low as well
In May 1998, we opened our first guitar shop in my basement, and we started selling guitars online. Within ten years, we became the number one guitar company in Korea! We were confident, proud and fearless. And since there is no competition in Korea, we wanted to expand and knock on the doors of the international market.But the walls were high and going international was not easy as we thought. From USA, Europe, and Japan we received praise and affirmation from top distributors and shops on how amazing our instruments were, but they offered ridiculous terms and conditions. I was shocked and asked why the offer is so low. Their response was that because SIRE is a Korean company and brand that nobody knows about in the international market, there’re not going to be many buyers. Also since SIRE did not have any internationally famous musician as an endorsee the chance of getting attention will be very low as well
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