Mevius previously called Mild Seven (Japanese: マイルドセブン Mairudo Sebun) is a brand of cigarettes produced by Japan Tobacco. Mevius cigarettes are the third widest smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel.[1] Originally manufactured in Tokyo by Japan Tobacco Inc., as a variant of the popular Seven Stars brand, the Mevius under the Mild Seven name has been a top seller since its creation in 1977 and is the second largest cigarette brand in the world.[2][3]
On August 8, 2012, Japan Tobacco announced that the longtime Mild Seven brand name would be changed to (Japanese: メビウス Mevius), due to legislation of the branding of cigarettes as "mild" and others in some countries, in an attempt to strengthen the brand's "premium image".[4] [5] The name change began in Japan in February, followed by Singapore and Korea the following month.[6]