1. Hotels—Location, cleanliness, atmosphere, price
2. Mouthwash—Color, effectiveness, germ-killing capacity, taste/flavor, price
3. Tires—Safety, tread life, ride quality, price
Consumers will pay the most attention to attributes that deliver the sought-after benefits. We
can often segment the market for a product according to attributes and benefits important to
different consumer groups
1. Hotels—Location, cleanliness, atmosphere, price2. Mouthwash—Color, effectiveness, germ-killing capacity, taste/flavor, price3. Tires—Safety, tread life, ride quality, priceConsumers will pay the most attention to attributes that deliver the sought-after benefits. Wecan often segment the market for a product according to attributes and benefits important todifferent consumer groups
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