Many diplomatic missions have their own web sites and use them to disseminate information. This information consists partly of practical data: for example, about the mission and its officers and how to contact them, about commercial,visa and consular, cultural and information services, and about frequently asked questions (FAQs). But missions also use their web sites to disseminate information about their country's policies. They address this information to the public. Thus, an attempt is made to directly influence public opinion in the host country, to win it over, and to improve the sending country's image. Public diplomacy tries to reach beyond the receiving country's government by addressing a broad public audience.