Developing products
Determining pricing
Promoting products to customers
Taking customers’ orders
Helping create a sales forecast
Marketing and Sales (M/S)
Production and Materials Management (P/MM)
Accounting and Finance (A/F)
Human Resources (HR)
Supply Chain Management
Functions within Supply Chain Management
Making the lemonade
(manufacturing/production)
Buying raw materials (purchasing)
Production planning requires sales forecasts
from M/S functional area
Sales forecasts: Analyses that attempt to
predict the future sales of a product
S
Production plans used to develop
requirements for raw materials and
packaging
Raw materials: Bottle, water, fresh
lemons, raw sugar
Packaging: Cups
SCM and M/S must choose a recipe for each
lemonade product sold
Accounting and Finance