In-depth interviews were conducted with 30 participants in order to collect responses that showed evidence of pleasurable feelings.
From 262 initial images chosen, 19 were extracted as stimuli for the interviews. Data analysis was used to group key sentences
obtained in the responses. The results produced 14 characteristics that could be categorized into five types of pleasurable forms:
Aesthetic, Bios, Cultural, Novelty and Ideo. Among the responses of the interviewees, those related to Aesthetic and Bios forms
were mentioned most frequently and thus, these forms were found to be the ones most likely to elicit consumer pleasure. Moreover,
it was found that the responses to hi-tech products tended to highlight characteristics related to the Aesthetic type of pleasurable
form, and the responses to kitchen products to the Bios Form.
In-depth interviews were conducted with 30 participants in order to collect responses that showed evidence of pleasurable feelings.From 262 initial images chosen, 19 were extracted as stimuli for the interviews. Data analysis was used to group key sentencesobtained in the responses. The results produced 14 characteristics that could be categorized into five types of pleasurable forms:Aesthetic, Bios, Cultural, Novelty and Ideo. Among the responses of the interviewees, those related to Aesthetic and Bios formswere mentioned most frequently and thus, these forms were found to be the ones most likely to elicit consumer pleasure. Moreover,it was found that the responses to hi-tech products tended to highlight characteristics related to the Aesthetic type of pleasurableform, and the responses to kitchen products to the Bios Form.
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