Of 390 hours weekly, 146 were for publicity. Against this 37 per cent, we get 8 per cent for cultural programmes, 5 per cent for news, 6 per cent for sports and 44 per cent covering television plays, serials, videotypes, films and live material. Let us examine the relation between corporate capital and publicity appropriations for the five largest advertisers (see Table 1) The world-wide advertising expenditure of the first five companies was: Procter & Gamble, $265 million; General Foods, $170 million;