Also, the company should create award trips that must include at least the spouse and, ideally, the children. Since it is the spouse and the children who have to sacrifice when the salesperson runs appointments into the evening, checks his emails at breakfast and works on presentations over the weekend, they should be rewarded, too. Getting the spouse involved helps motivate the salesperson at home also because the spouse want them to win, as well as feed in to their deepest needs and desires : to provide for and make their family proud of them.