The first ULIP was launched in India in 1971 by Unit Trust of India (UTI).[1] With the Government of India opening up the insurance sector to foreign investors in 2001[2] and the subsequent issue of major guidelines for ULIPs by the Insurance Regulatory and Development Authority (IRDA), now Insurance Regulatory and Development Authority of India (IRDAI), in 2005,[3] several insurance companies forayed into the ULIP business leading to an over abundance of ULIP schemes being launched to serve the investment needs of those looking to invest in an investment cum insurance product.