LIVE IN LEVI’S® Since their inventi

LIVE IN LEVI’S®

Since their invention in 1873, Levi’s® jeans have become one of the imagination and loyalty of generations of fans. In fiscal year 2015, the Levi’s® brand represented 85 percent of the company’s total revenues. The Levi’s® business has experienced growth this year across major categories and segments — men’s, women’s, kids, tops, bottoms, and footwear and accessories. Jeans are back on the runway, and denim looks are everywhere. Levi’s® jeans continue to transcend trends, with the Levi’s® brand firmly at the center of culture and at the top of consumers’ minds. The Levi’s® brand remains the global jeanswear

MADE FOR HIM

The Levi’s® brand introduced fits like the 541TM Athletic Fit and the 501® TM Slim and the original 501® family of jeans continued to thrive, as did collections such as our CommuterTM line. The Levi’s® brand’s performance shows that we continue to connect with consumers and are gaining momentum as a lifestyle brand. From the perfect button-down shirt to the timeless one-pocket tee, our fans are finding that they don’t need to look further than the Levi’s® brand to dress their favorite Levi’s® jeans up or down for any occasion.

MADE FOR HER

Since launching the first jeans for women in 1934, the Levi’s® brand has been obsessed with creating the perfect pair to celebrate every shape. That passion continued in 2015, with the global launch of an all-new women’s denim collection. The Levi’s® team traveled the globe, gathering input from women of all backgrounds and tapping into the latest fabric innovations, shaping technologies and world-class finishing techniques. The result is a transformative women’s jeans collection rooted in the key fits, styles and details that women love and want. Fits such as the Levi’s® 711TM Skinny continue to lead the strong response across markets. The collection was launched with a global campaign that featured 15-time Grammy-winning artist Alicia Keys and appeared across a variety of channels—on television, in movie theaters, in retail outlets, online and on social media. Her message of female strength and optimism resonated around the world, from Shanghai to Chicago