• Have we interacted with all of the important
types of customers in our target market?
• Are we able to see beyond needs related only
to existing products in order to capture the
hidden needs of our target customers?
• Are there areas of inquiry we should pursue in
follow-up interviews or surveys?
• What de we know now that we didn't know when
we started? Are we surprised by any of the needs?
• Did we involve everyone within our own
organisation who needs to deeply understand
customer needs?
• How might we improve the process in future
efforts?