- MarketSoft wants go international, but it might not be a good idea for them to do so before their IPO.
If they're trying to increase their sales and revenues to actually get an IPO, then expanding globally
would take a huge chunk out of their income, if one thinks about all that it takes to expand
internationally.
- Once MarketSoft goes public, they could use their stock as a way to increase revenue and gain financing
for a global expansion. This expansion could eventually drive stock prices up, as well.