In going global, CPF has been mainly focusing on export-oriented expansion and set its sights on expanding regional platforms for food products usually by means of wholly-owned subsidiaries.
Apart from marketing and trading offices opened in many countries, the company’s overseas operations comprised an integrated broiler operation in USA, a feed manufacturing and distribution business in China and Vietnam, and a restaurant business.
It is interesting to notice that the revenue gained from such operation is only 6% of the total sales. While 94% of the sales, both from domestic and export, still comes from the operation in Thailand.