Characteristics of Successful Corporate Culture
Here are some examples of characteristics of successful corporate cultures.
By no means is this list exhaustive.
Caring. This involves employees taking responsibility for their actions,
caring about both the customer and the good of the company. It
creates high-quality customer service and a positive atmosphere in
which to work.
Challenge. If the CEO of a company states that employees should
“think outside the box,” but then squashes ideas because of their perceived
chance of failure, a contradictory environment is created. In this
type of situation, a challenge to conventional thinking and performing
causes employees to fear losing their jobs; creative employees will
leave and a culture of yes-men will be created.
Risk. A successful company will be able to manage risk and even turn
it into a strategic and profitable advantage. It involves paying attention
to reputation and earnings. Employees must anticipate the consequences
of their decisions and actions. This type of risk management
can add significant shareholder value.
Ethics. Often ethics can be the glue that holds the culture of an organization
together. An effective leader should create a written ethical
code for the organization. This code of ethics should not only be enforced
but continuously reinforced. The employee’s