Home to some of the most socially active countries in the online space such as Indonesia and South
Korea, the region has a consumer base that is highly engaged across multiple international social media
platforms such as Facebook and Twitter, but also localized social media networking sites like Kakao
(Korea) and WeChat (China).
In terms of online engagement, Asians also surpass their Western counterparts. There is a large overlap
of social networking and eCommerce, with social media integrated into the purchase path of consumers.
For example, before making a purchase, Chinese consumers often first collect information and advice
from their peers on social media. After the purchase, they continue to stay engaged in the online social
space by posting ratings or reviews of their purchases. In China, 75% of internet users post at least one
review or rating per month, whereas less than 20% of users who do so in North America and Europ