Financial Forecasting This case study is very simple and straight-forward. It usually is one of the first cases presented in class, as it is the first case in the book because it is the easiest. Because of the lack of revenue growth, Anita Roddick (founder of the Body Shop) was forced to step-down from the CEO position. The fresh management team, assembled by the new CEO Patrick Gournay, was able to increase revenue by 13% in their first year (2001). However, in their attempt to grow the revenue, they lost 21% in their OIBT. The major reason why this occurred was because of a lack of forecasting through the use of financial modeling. Key Aspects of the Body Shop Case Study (based on implied assumptions)