Determine which products your customers are buying from your competitors rather than from your business. Evaluate reasons behind this uncaptured business.
Discover which products your customers aren’t buying from you or anyone else. Decide whether to drop certain products from your line or whether these products merit reintroduction via a new marketing investment.
Figure out the combinations of products that your customers tend to buy. If your best customers consistently purchase a certain combination of products from you, use this information to create added-value product packages that bundle the offerings along with a bonus product or a beneficial price.
This approach gives your best customers additional value and may attract the interest of others like them.
Think of ways that you can establish an on-approval agreement with your best customers. You deliver new offerings on the condition that customers can return them (or you pick them up) if they aren’t wanted or needed.