The Essentials of Being Compelling
• No one is obligated to follow you; it is an “opt-in” world
for the best and brightest—the rainmakers and value
drivers in your organization.
• To feel compelled requires identifying with a cause.
Recruit A Players through a big vision of the future and a
personal commitment to a mission in which those who
join can see a place for their contribution.
• You must earn and keep the attention and commitment of
your best people. You are competing for mindshare. You
need them more than they need you.
• People want honest communication and a meaningful
challenge, not an easy job. Remember the power of
self-interest: What’s in it for me?
• Stand on your own commitment to inspire and evoke
emotion in others. You will be seen as compelling. There is
nothing that inspires like a leader’s complete commitment
to the vision—and to winning.