QR Codes, “QR” abbreviated from “Quick Response”, are a rapidly growing marketing phenomenon that first started to be used in the consumer market in 2011 (“Barcode to 2D”, 2010). The QR code has infiltrated the world of print media as a quick and easy way to bridge the gap between the tactile and virtual world of advertising media. The QR code is a two dimensional (datamatrix) barcode that is designed to be scanned by a smartphone camera, in combination with a barcode decoding application (“Barcode to 2D”, 2010). See Figure 1 below for an example of a QR code. When the QR code is scanned, the user is promptly brought to a web address (i.e. company home page, Facebook page, YouTube page, etc.