Role 3 Director of production. You have been with the company for over 20 years. You worked your way up through the ranks and have found that a structured, decisive leadership style worked best. You see increased efficiency as the major goal. Since excessive spending in marketing and engineering is needlessly raising costs. You are convinced that costs can be reduced drastically by limiting engineering changes, limiting the number of products, and by slowing down the introduction of new products (which marketing always wants). This will allow a more stable and efficient production-line operation, rather than the hectic, constantly changing situation you have now.
You feel that Infiniti and others will go out of business from price cutting, therefore, Brentwood should stick with its pricing policy. This policy has been critical to its success over the years. You feel employees should be loyal to Brentwood, we should keep our key people by providing bonuses or stock options, and anyone who threatens to leave should be fired for disloyalty.