We also got real time insights to learn more about how people were using this tool. For instance, we assumed that folks would not want to upload their own pictures but would prefer to select from pre-canned images such as what they found online. But we what we found out was that over half the pictures analyzed were of people who had uploaded their own images. We used this insight to improve the user experience and did some additional testing around image uploads from mobile devices. Given the power of such real time insights, we could have also tested additional ideas around things such as page layout and get instant feedback around the same.