1. An advertising campaign is an example of brand values.
2. The brand strategy is a statement of the human characteristics of a brand.
3. Cinema advertising, packaging and website design are all examples of touch pints.
4. You stretch a brand when you start communicating in a new advertising channel.
5. A brand that uses the same style in all its communications is doing total branding.
6. Brand management, brand vision and brand personality are all part of the brand