The "Golden Rule" checklist by Armstrong, Green, and Graefe, in this issue (referred to as AGG below), is a systematic procedure for implementing conservative forecasting principles, and it should help close the standing gap between theory and practice. The checklist is both a practical tool and an empirical research agenda . Trend damping is an important part of the checklist, and AGG rely on subjective judgment about when and how damping should be done. I recommend a more objective approach based on damped trend method of exponential smoothing, which has a long record of success in empirical research.