Last year, the company moved from a white-label giant, whose products were branded as made by others, to a consumer-facing business. The first flagship, the Ascend P1, has since sold more than a million units around the world in the past three months and has already been followed up with the P2. An “infinity screen” cascades over its edges and an interface called “Emotion” enhances Google’s ubiquitous Android software.
With the slogan “Make it possible”, Wan is first aiming at building his brand with top-tier phones, and then introducing more of that appeal to people “young or old, rich or poor”. He claims to “know that everybody has dreams and we can make them true”.