The establishment, in 2006, of a local Farmers' Association in Oman provides a contextual backdrop to analyse how membership of a collective organisation might be able to ameliorate behaviour towards pesticide use. The Al-Batinah Farmers' Association in Oman was the first grouping of farmers to be officially sanctioned in the country.Members of the Association pay a minimal annual fee based on farmland area; they hold regular meetings to share experiences but do not conduct farmer field schools or similar direct-action collective practical training sessions. Membership of the Association is open to any farmer and the benefits derived by individuals include cost reduction through collective purchasing of equipment and consumables, increased produce marketing efficiency and knowledge sharing.