. The Thai Airways Group is interested in competing in these types of
domestic markets, as well as point-to-point international markets from Phuket, Krabi and Chiang Mai but
would be better off using a true LCC. THAI Smile should emerge as an effective tool to open new destinations
and supplement THAI in existing destinations from Bangkok as it provides a lower cost base while
maintaining a product that is sufficient for connecting passengers. However, most point-to-point routes
bypassing Bangkok lack the high yielding connecting passengers, and have a much different mix of
passengers that is not ideal for the regional full-service model. THAI Smile has settled on a full-service
regional model, a smart move in that there is a void for such a carrier in the Thai Airways Group portfolio.