Before anti-airbrushing, normal women’s bodies, and #freethenipple were trendy, American Apparel championed them all. The retailer rose to the top of the cotton clothing game by casting college students who opposed Brazilian bikini waxing in its campaigns. But with Dov Charney out, who was the company’s perennially scandal-embroiled CEO, the retailer is attempting to rehabilitate its poor image by abandoning some of its core practices.
Paula Schneider, who replaced Charney earlier this year, has shaken up the company’s imagery, telling the Los Angeles Times that it doesn’t have to be “sexual for sexual’s sake.” There are no longer nipples nor pubic hair—which both previously appeared in the mesh clothing product shots—on AmericanApparel.com.