stakeholders and shareholders will support the activities of organisations which are seen to be ethical.
They can and do withdraw support from unethical business. For instance, shareholders often choose not to invest in mining companies which disregard environmental issues. The organisations's image in society at large can have far-reaching impact. The Ethical business is able to promote a strong public image. Although managing ethics should not be done primarily for reasons of public relations, it will affect the way an organisation and its employees are viewed by the world.