You would not be able to tell by drinking Organo Gold coffee that it is an instant coffee. Well, all but one of the products are instant, anyway. The Jamaican Royal Blue Mountain Brewed Coffee is the only exception. Some coffee lovers may have no interest in an instant coffee, but I am here to tell you the high quality and great taste is better than most brewed coffees that you get from the store, Starbucks and anywhere else for that matter. This is not only healthier coffee, but Organo Gold coffee is also great tasting coffee. You can not tell that it is instant by the taste at all.