Accessible by numerous subway lines, Ginza doesn't grant such effortless entry into its sophisticated establishments. Boasting some of the world's most upscale shopping, Ginza outfits Tokyo's designer-conscious clientele for extravagant outings to gallery openings and red carpet events. Like the chicest names in fashion, tech companies Sony, Nikon, and Apple choose to showcase their latest and greatest in Ginza as big spenders peruse the scene in pursuit of their next big purchase.