nike the American sports shoe supplier has reached the top by keeping quality high and costs low. A main ingredient is Asian manufacturing know-how.
This is how nike works. At the company main office in Beaverton Oregon the designers develop shoes for the next season. there are 1000 models of shoes in nike prodyct range and over 100 types are introduced each season.
the designs are then sent by satellite to contractor computers in Taiwan Here the blueprints are developed into prototype shoes that can be made on a production line. The plans are then fxed to manufacturing companies in south korea and engineers in both countries work out how to manufactue shoes dremed up in America.the shoes are produced at the contractor factories around the region.Almost half of nike's shoes are manufactured by six companies three taiwan.These companies have established factories in their own countries and in other Asian countries