The current political situation in Bangkok significantly impacted the tourism revenue, with arrival into the Bangkok Suvarnabhumi International Airport decreased 4.3% in January. Hotel occupancy in Bangkok is hovering around 50% on average, a 30% decrease from the usual level. Although there are bright spots in the country’s tourism with Chiang Mai seeing 95% hotel occupancy, The Tourism Council of Thailand has forecasted a 7.3% overall drop in tourists for the first quarter of 2014.
It is imperative for hoteliers to prepare for the rebound and boost their P&L in Q4. Hotel Management Thailand Summit serves as such a platform for leading hoteliers to discuss rebound and differentiation strategies, including
Guest services
Branding
Risk management
Talent development and retention
Marketing partnerships and rate parity