Webber Shandwick sourced press and radio coverage for the events. Two of the exemplar events were designated Phase Two launches – one for Merseyside and one for Cheshire. Basketball players from Cheshire Jets and Everton Tigers came along to encourage parents and carers to put fruit and vegetable snacks in their shopping baskets. Life-size versions of two of the Snack Right characters – Pip the Apple and Narna the Banana – were also commissioned to bring the brand to life and interact with children at the events.