Results and Analysis of the Survey
After analyzing the five visual elements of the eight categories of beverage packaging, the application methods of design differentiation for the different kinds of beverage packaging are explored. Based on the induction of the current package design differentiation trends in the market and the research results, the following points and Table 9 are presented:
1. Shape design: Most widely used in milk drink packaging, while bottom deformation is often used to create visual differentiation among carbonated drink packaging.
2. Brand name design: Based on computerized Chinese script, the typeface design is supplemented with locally varied artistic script.
3. Pattern design: Juice packaging usually uses photography and detailed illustration methods. Sports drinks commonly use abstract symbolization.
4. Color design: With the same shape, having different colors on bottles/cans will create visual differentiation. Transparent bottles/cans with a little blue and green colors are used for sports drinks and bottled water, showing comparatively small color differenti- ation and much more room for improvement.
5. Attached product information design: Mostly used in milk beverages, followed by functional drinks. The illustration-type instruction design is mostly used in juice pack- aging, followed by sports drinks.