For most people, it is virtually impossible to go through
the day without seeing advertisements. From the time
we wake up and fl ip on the TV or check our email,
we are surrounded by advertisements. Th ey are in
magazines, on buses, on billboards, online, and on
buildings, to name just a few of the places we see them throughout the day. According to a recent study,
the average person is exposed to between 400 and 600 advertisements each day. Th is means that by the
time we are 60, we will have been exposed to 40 to 50 million advertisements!