Customer Intimacy
Selecting customers to serve with your product is one thing and knowing about your customer is another thing.
Most companies collect customer data. Some industries are overwhelmed with information – scanner data, loyalty card data, complaints files, market research, and geo demographic data.
Now question is how you will use this data in order to serve best ways to your customers.
Long term relationships require more knowledge about you customers.
Knowing about what, who, why, when and how of customer behavior is most important for a company to manage long term relationships with loyal and strategically-insignificant customers.