Tab. 1 - Factor wise Items for Assessment of Customer Loyalty. Source: own elaboration.
Factors Items
Service Quality
Sufficient range of life insurance products by the company
Reasonable cost of policy
Highly standardized and simple service delivery process
Technological capability and innovative processes to meet
expectations
Company shows willingness to help and is always ready to
respond to request
Convenient branch location
Positive impression from ambience of company’s branch
premises
Confidentiality of clients is ensured
Reliable and dependable services
Agents instil confidence
Knowledgeable and competent agents
Empathetic and reassuring approach of agents
Professional appearance of agents
Customer Satisfaction
Company never fails to fulfil expectations
Company has never disappointed so far
Decision to choose this company for life insurance solutions
was wise
Contented with decision of choosing present life insurance
provider
Overall satisfied with life insurance provider
Trust
Company will point out the best alternative
Appropriate advice at critical times from company
Company’s honesty
Well-trained agents
Commitment
Company deserves repeat purchasing and recommendations
Strong sense of belongingness to the company
Stay with company because happy to be its customer
Company has a great deal of personal meaning
Staying with the company because it would be too costly to
leave*
Staying with the company because it provides greater benefits
in comparison of other available options