1. Instagram is visual marketing. It’s all about the pictures, and pictures are emotional. In most cases, so are sales. No matter what type of “widget” you need, you are much more likely to buy/rent/hire/contract for a widget through a company that you “feel” good about. Pictures help to create the feelings, mood, and emotions of what it feels like to do business with you or what it feels like to use your products and services. These emotions can drive inquiries or even sales.