The new music differed from previous styles in that it was primarily targeted at the teenager market, which became a distinct entity for the first time in the 1950s as growing prosperity meant that young people did not have to grow up as quickly or be expected to support a family. Rock-and-roll proved to be a difficult phenomenon for older Americans to accept and there were widespread accusations of it being a communist-orchestrated scheme to corrupt the youth, although rock and roll was extremely market based and capitalistic.