Even though there are many varieties of apple, relatively few are widespread and widely cultivated in the world (Sestras, 2004). Hecke et al. (2006) considered that the range of apple cultivars in the European market is significantly reduced to no more than twelve. Thus, on the Romanian markets are prevailing fruits belonging to well-known apple cultivars, but obtained by farmers in different countries. Nowadays, if the origin of fruit and the cultivars do not influence consumer’s choice (Denver, 2014; Racskó et al., 2009), consumers are increasingly interested in fruit qualities in connexion with the price and their socio-economic situation, therefore consumers’ acceptance involves both the intrinsic and extrinsic product factors as well as cognitive, demographic, social and attitude factors (Bignami, 2003; Seppä, 2014).