Music and entertainment Recognizing that its target cus ers weren't"all sports all the time," Red Bull extended its tegy for endorsements and events to the world of music and ertainment. With its penchant for sniffing out the unique, Red sponsors artists, teams, and events in dance, music, film, o games, and other creative media. Red Bull Flying Bach is a ormance troupe that wraps breakdancing around the music ach. The Red Bull Canvas Cooler is a nationwide invitational petition for top artists to redesign the iconic Red Bull cooler. Red Bull Common Thread is a new concept on the concert it-back-to-back performances by bands that shared mem at different points in their evolution