These possible explanations are however speculative. Further research is needed to examine the wider factors that might A. Brown et al. / Midwifery 31 (2015) 80–8986 moderate the relationship between pregnancy body dissatisfaction and breast feeding and how the role of weight gain influences this. How ever the findings have important implications for those working to support pregnant women and new mothers. Two main issues a rise from the data ; body image concerns during pregnancy amongst normal weight women and the impact upon breast feeding duration. Appropriate level sof weight gain and body changes during pregnancy are considered to be healthy and important aspects of pregnancy. The risk arises that women who become concerned about their changing appearance may try and limit weight gain which can increase the risk of low birth weight and preterm birth (Viswanathanetal.,2008;Kotharietal.,2011). Although interventions to prevent excessive weight gain during pregnancy are growing, there may be women at risk of not gaining enough weight.