According to your local data, what is the category growth trend in hair, skin, beauty etc in your market. Ideally, you can split out volume vs value.
If there is a change (up or down) why is this? Please include qualitative/anecdotal explanations that are not picked up in these charts from Beiersdorf.
Is there a channel shift (eg. Used to buy in store, now buy online) happening in your market? Any statistics? Would this explain the ‘drop’ in the data from Beiersdorf?
What marketing strategy would you suggest Beiersdorf consider to take advantage of this trend in your market? A switch to more digital driven comms? A greater reliance on ‘pulling consumers’ rather than ‘interrupting’ them (e.g.… The TV model).
We would like to have a few ppt charts from each market back by the Tuesday next week (Nov. 11th), to help prepare for our next meeting with Ralph.
According to your local data, what is the category growth trend in hair, skin, beauty etc in your market. Ideally, you can split out volume vs value.
If there is a change (up or down) why is this? Please include qualitative/anecdotal explanations that are not picked up in these charts from Beiersdorf.
Is there a channel shift (eg. Used to buy in store, now buy online) happening in your market? Any statistics? Would this explain the ‘drop’ in the data from Beiersdorf?
What marketing strategy would you suggest Beiersdorf consider to take advantage of this trend in your market? A switch to more digital driven comms? A greater reliance on ‘pulling consumers’ rather than ‘interrupting’ them (e.g.… The TV model).
We would like to have a few ppt charts from each market back by the Tuesday next week (Nov. 11th), to help prepare for our next meeting with Ralph.
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