Social media For Small Business has emerged as one of the most popular points on the technology but you have to make sure you consider these social media marketing pros and cons. social media For Small Business can bring many benefits and increased profits to any company with an online presence, but it comes with caveats. If you’re considering launching a social media marketing campaign, make sure you understand all the pros and cons and have a robust plan in place. With proper planning you’ll increase your chances for social media success, broaden your company’s horizons and be ready to tackle and unfortunate eventualities.